Di Classe is a new range of pasta products by Harvest Fields, targetted at young ladies who have a keen eye for quality and great confidence in their classy taste.
Through a competitors audit, the whitespace of 'taste-focused' and 'contemporary' was discovered which was the guide for the packaging of this product range. The resulting concept was to create simple patterns representing the various pasta shapes, while still retaining the quality of tastyness visually.
Set of three pastas: Penne, Spaghetti, Fusilli
Spaghetti
Penne
Fusilli
A closer look at the patterns:
The patterns bring the different pasta shapes down to their simplest forms in lines,
while relating the form to wheat – the purest origins of pasta itself
Digital mockups
